TyC Sports Argentina. Mundial 2010. "Argentinos"

Mejor publicidad Mundial Sudafrica 2010 " Argentinos" Best Ad World Cup South Africa 2010 "Argentinian" Buenos Aires, Argentina. Young & Rubicam y TyC Sports presentan Argentinos, un nuevo comercial de cara al Mundial, realizado bajo la dirección general creativa de Martín Mercado y producido por Blue. Anunciante: TyC Sports Producto: Promo Mundial Título: Argentinos Duración: 118 Agencia: Young & Rubicam Director General Creativo: Martín Mercado Para los que consultan por la cortina musical: http://www.youtube.com/watch?v=TgOi3LAwI-c Translation - In English First Part. Argentinian peoples talk about Europe: (2 peoples in the street) -This can no longer be fixed. Listen up. In the US, you put one foot on the street and all of the drivers stop, man. Here, instead... (taxi driver) -In Swotzerland, for instance, when you retire, you get paid even if you keep on working. -Well, Europe is Europe... -Yeah, Europe is Europe, but we never get one straight! (peoples bbq) -In Spain, you get on a bike, you use it, you leave it, and someone elsa takes it and uses it! -Here it's the same, if you leave it, someone takes it! (2 in bar) -In Germany, if you throw just a little piece of paper on the street, people pick it up, give it to you and say: 'Sir, you dropped this'. -That's a cultural thing... Second part . . Europe talk about Argentina: (2 in bar) -It's unbelievable! They drop millions of pieces of paper when their team comes to the field! -That's a cultural thing. (french) -There, it doesn't matter whether they're winning or losing. The gyus are always chanting on the stands! (italian) -With a pair of socks. I'm telling you I have seen them play with a pair of socks. They make a ball out of the pair of socks and play in the streets. Something I had never seen before!! (2 peoples in table) -The ankle was the size of your neck. And the guy played all the same! (english) -If they lose, they won't go to the cinema, they won't go to the theatre, they do nothing. -The fans? -The fans or the players. (french in bar) -They don't play with the legs, they play with the heart!! If you look closely, there's one of them in every champion team. The end: On TyC Sports, Argentina is more Argentine. The World Cup is more of a World Cup